I have a vivid memory of lying on a camp bed as a kid, worrying about the world.

This would have been in the early 80’s, when anti-war songs like ‘Two Tribes’ by Frankie Goes to Hollywood, captured the anxiety of the time.

I remember thinking that one day, the world would fight over clean air and water; scary stuff to be thinking about in the middle of the night.

These days, I find myself worrying about much the same thing, (although I’m glad to say, not from a camp bed).

I help move brands from business as usual, to purpose-driven; developing creative strategies that are authentic, actionable, and can change the world – one action at a time.

Working across a diverse range of sectors from FMCG and activewear, to health tech, education and start-ups, I help move brands from business as usual to purpose-driven; developing creative strategies that are authentic, actionable, and change the world – one step at a time.

For more details on my background and experience? Click here