There’s not much I remember about being a kid, but I do have a vivid memory of lying on a camp bed, worrying about the world.
This would have been in the early 80’s, when anti-war songs like ‘Two Tribes’ by Frankie Goes to Hollywood, captured the anxiety of the time.
I remember thinking that one-day, the world would fight over clean air and water; scary stuff for a young girl to be thinking about, in the middle of the night.
All these years later, it’s that memory that spurred me on to study with the Cambridge Institute of Sustainability, and learn how businesses can contribute to a better world.
Now I want to use what I know to help brands up their game, by establishing strong, sustainable roots that run deep throughout their organisation, and beyond.
More on my experience…